While we offer all sorts of solutions to the problem of super-fine or lifeless hair in the styling department, we made Thickening Shampoo for those who need all the help they can get. Why not start building body in the shower? Not that bigger is necessarily better, but more and more clients are craving the glamour of fuller, sexy, retro styles to help them feel more special in such a boringly casual world. Of course, for clients with body issues, it's a challenge, and they find most shampoos and conditioners too weighty for their delicate heads. So, to boost confidence and give fine, struggling hair a lift, we developed this lightweight yet fortifying duo that builds body and gives a bit more oomph (to use the official term). Thickening Shampoo also helps seal split ends (though, if you've got them, it's time for a trim).

Thickening Shampoo was a hit when it arrived on the scene in 1996, and we used to direct clients with fine hair to one of our lighter-weight conditioners such as Seaweed, or better yet, Leave In.

Silk powder adheres to hair strands and creates space between them for fuller effect -and helps keep Thickening Conditioner in the lightweight category.