The numbers flocking to colorists today mean more and more people with potentially damaged hair. With unprotected blow-drying, setting and (God bless 'em) teasing, things can get ugly quickly.

Styling Lotion makes working with delicate or fine hair less risky. It is light, both in terms of hold and weight, and it makes hair less vulnerable by lubricating, detangling, and gradually strengthening. Consider Styling Lotion a multi-talented mist or as Thickening Spray's less-controlling sister; a gentle starting lotion for the uninitiated or naturalist.

Our former head of PR now heads a family and hasn't much time to blow dry. But she uses Styling Lotion nonetheless on cowlicks and stubborn bits, letting them dry on the run.