In typical grass-is-always-greener fashion, naturally curly women often wish they had anything but. We endured a period when early 'friends' of Jennifer Aniston were burning out our blow-dryers in pursuit of her suddenly famous hairstyle. They came in droves, and being New Yorkers, they wanted it faster, better and cheaper, not to mention straighter.

So we came out Straight away with a win-win solution. A blend of no fewer than five types of silicones, it makes short work of the curliest client, and properly coached in the art of the blow-dry, sends them home with a valuable tool.