It's our answer to the gels and mousses that flooded the market in the late 1980s, around the time when it was conceived. It's neither a gel nor a mousse, yet works a lot like both. Styling Creme is a setting medium that works well for many hair types, holding fairly firmly and giving extra texture. People with curly hair love it for definition; it's great for thick, heavy hair when blow-drying, and for combing through short styles that dry naturally (also contains a UV filter).