An extra-mild formula (to avoid stripping) with a low pH (to neutralize oxidation and smooth the cuticle) leaves a mere trace of enhancing color without damaging hair. A low lather (it's a myth that a head full of suds means thorough washing) is a sign of the kindest possible cleansing.*

*Bb. Color Support Shampoo must be used with conditioner. It is formulated without moisturizers that coat hair and hinder color absorption, leaving hair without the softness we've become accustomed to.

For the same reason, avoid using any other shampoo before using Bb. Color Support Conditioner, as it may leave a barrier that will render color-enhancing properties ineffective.

A lightweight yet thorough moisturizer which contains a complex blend of pigments (of the two Color Support products, this one boosts the most).* It detangles, shines, softens, improves elasticity, and gently maintains the tone you're after.

* Avoid using any other shampoos, besides Bb. Color Support Shampoo, before using Bb. Color Support Conditioner, as they may leave a barrier that will render color-enhancing properties ineffective.